With a new look and feel and state-of-the-art web site, RBFF has re-launched its Take Me Fishing campaign to encourage greater participation in boating and fishing. The campaign blends the picturesque beauty of nature, the excitement of the sport (boating especially) and the idea of memories all into a single image, punctuated with playful headlines that infuse an element of fun into every treatment.
WEB SITE
The centerpiece of the Take Me Fishing campaign is the new TakeMeFishing.org Web site. Whether it's planning a trip, buying a fishing license, designing a dream boat, or checking out the latest equipment, TakeMeFishing.org will be the most comprehensive boating and fishing online destination available. It also blends in AnglersLegacy.org to increase awareness of the program aimed at boaters and anglers of all ages and experience levels. A social network component will be added this summer. Exciting TakeMeFishing.org features include:
Boat Selection Tool: find the best boat to fit your lifestyle, links to manufacturers and free Get Started in Boating DVD request.
Fishopedia: get the A - Z of fishing including info about specific fish, where they live, and how to catch them.
Hot Spots: search more than 12,000 locations for boating and fishing and learn how to get to each spot with Google mapping and contact info. In the future, registered members will be able to add, rate, and review locations.
Little Lunkers: check out the fun games for young fishing enthusiasts like the Fish Memory Game and Fish Hangman. Kids also can post pictures of their proud catches.
State Pages: access to local fishing and boating information such as links to where to buy a license, where to boat and fish, local events, and conservation efforts.
ADVERTISING PLAN
RBFF plans to advertise nationally and regionally to include regional radio and more online and print advertising. For the first time, RBFF is also conducting simultaneous direct mail marketing in 30 states to help sell fishing licenses, integrating PR efforts to support the campaign, and extending its media buy to a 12-month period.
STAKEHOLDER MATERIALS
Take Me Fishing materials are FREE to stakeholders who want to be part of the action. New Take Me Fishing logo and guidelines are available now on RBFF’s stakeholder Web site. An Event Planning Kit for aquatic educators and communities to plan boating and fishing events is coming soon. In June, RBFF will release customizable marketing materials to help stakeholders promote boating and fishing featuring the new creative application and a “wood grain” background and icons for boating, fishing, family, and conservation.
RBFF will send announcements when these materials are available or check http://www.rbff.org/ for updates.
