Association of Fish and Wildlife Agencies’
Wildlife Viewing and Nature Tourism Working Group- 2016 Fall Webinar Series
Converting Your Guides to Digital Formats: Stretching Your Dollars and Your Reach
Dec. 13, 2016 * Noon – 1:00 pm EDT
Converting wildlife viewing guides into digital formats such as eBooks (Kindle) and iBooks (Apple) is worth the time and money, and will help you reach a more digitally-oriented audience of all ages. Using a consultant will help make the process easier and will quickly pay for itself. The third of Florida’s four Great Florida Birding and Wildlife Trail guides became available as an eBook for Kindle (and the free Kindle app for smart phones) earlier this year, and sales have already outstripped requests for printed guides. Whitney Gray, Andy Wraithmell and Ann Marie Tavares will talk about the process, costs, design considerations and potential rewards for going digital.
Whitney Gray is the coordinator for the Great Florida Birding and Wildlife Trail, a program of the Florida Fish and Wildlife Conservation Commission (FWC). Whitney has a bachelor’s degree in zoology, and a master’s degree in environmental engineering sciences with an emphasis on systems ecology, both from the University of Florida. She is a fifth-generation native Floridian who was introduced to wildlife viewing as a child and has worked in Florida’s saltmarshes, wetlands, and now in the hills and rivers of north Florida. As coordinator of the GFBWT, Whitney oversees the physical and informational infrastructure of the Trail and works to promote it as a tool for conservation and economic development.
Andy Wraithmell, Information Specialist III
Andy is the information specialist for the wildlife viewing section of the FWC. He has a bachelor’s degree in social science from Florida State University. Andy is originally from Liverpool, England and moved to Tallahassee in 2004. He spends most of his free time exploring the wild lands of the Florida Panhandle with his family and dog. In his role as information specialist, Andy manages the social media pages for the Great Florida Birding and Wildlife Trail, coordinates the Wings Over Florida bird and butterfly programs, and coordinates events and festivals.
Ann Marie Tavares, Art Director
Ann Marie is the art director for the FWC. A 20-year, award-winning veteran in the field of graphic design and bio-illustration, she has certification in commercial art and illustration. Ann Marie currently divides her time between working with the FWC and as an equine specialist for an equine clinical psychologist. She is currently working on a master’s in clinical mental health counseling and hopes to engage clients in experiential therapy with an outdoor conservation focus. A native Floridian, she enjoys spending time viewing wildlife, fun with family and friends, playing guitar, working with her horse…and FSU FOOTBALL!
Join the webinar at fwc.adobeconnect.com/wildlifeviewing
(sign in as guest, with first and last name, no password required).
Conference call audio: 888-670-3525
Participant code: 835-369-4269
Download the flyer here.